THE MEMBERSHIP TO GET DATA-DRIVEN
Here's a sneak peek!
Get on THE ROADMAP TO OPTIMIZATION
Use done-for-you marketing workflows to show you exactly what needs to be tracked and how you'll do that
Access live monthly Office Hours where Lanie herself will personally Q&A with you
The online world is changing and "the way we've always done things" doesn't get the results it used to in digital marketing
It's time to get intentional about our promotional efforts and this membership makes that accessible... for everyone!
Access to THE ROADMAP TO OPTIMIZATION
"I don't have the time" is the reason I hear over and over again as to why bosses like you aren't yet or feel like they can't get data-driven.
Being conscious and sensitive to that limitation, I've set it up so that as long as you're willing and able to dedicate 15-30 minute every week to getting data-driven, THE ROADMAP TO OPTIMIZATION will get you there through bite-sized, incremental gains, including instructions on how to delegate and outsource certain elements, if you so choose to do so.
LIVE OFFICE HOURS
Live monthly Q&A calls hosted on Google Meet where Lanie will personally answer your tracking and optimization questions - no stand-in coaches here.
There will also be replays made available, including a list of the questions addressed during that call as well as time-stamps indicating where you'll find those answers. This means that when you type keywords into the membership search bar, you'll be able to refer to past questions and concerns through any searches you make within the membership.
DONE-FOR-YOU MARKETING PROCESS MAPS
With new content being added on a regular basis, you have access to marketing strategy process maps and workflows to show you what assets and what tracking you need in place to assess the return-on-investment you're getting for all your promotional efforts.
PRIVATE PODCAST FEED
You'll get a short and sweet podcast episode that is intentionally designed to inspire you to think and take action like a data-driven boss, without overwhelming your long-enough To Do List.
Not a fan of podcasts? Cool beans because if you'd rather get inspired from your inbox, accessibility matters here and you'll get to select whether you receive these via email or pod feeds.
REVIEW SESSIONS AND GUEST SPEAKERS
Quarterly review sessions and/or guest speakers designed to help you plan and forecast the priorities and profit you're looking to achieve in the next 3 months.
Because the membership is freshly launched, I don't have testimonials for the membership yet.
However, the contents of the membership are heavily based on teachings I share in my books and here are some reviews for those.
Here are some answers!
WHO IS THIS MEMBERSHIP FOR?
This membership is for anyone who is looking to track and improve their online marketing efforts. Whether you're a solopreneur or you have virtual assistants who schedules promotional materials for you, this membership will help you and your team map out what you need, what to track and how to assess your results for a wide variety of marketing strategies.
WHAT TYPE OF MARKETING STRATEGIES ARE WE TALKING ABOUT?
Email marketing, social media marketing, collaborations and joint ventures, paid traffic, search engine optimization, promotions for your paid offers, promotions for your free offers, and the opportunity to submit any requests you may have for promotions that are not covered in the membership.
DO I GET 1:1 ACCESS TO YOU AND THE OTHER MEMBERS?
This low-cost membership is designed to help you focus on your own test paper; there is therefore no community component included with the membership.
However, you and other members do get direct access to me once a month via the live Q&A calls.
I WANT TO PURCHASE THIS FOR MY TEAM TO USE ON MY BEHALF... IS THAT COOL?
Cool as a cucumber, boss!
In fact, I even offer some advice and recommendations as to how to best approach working through the membership materials with a team.
HOW DO THE Q&A CALLS WORK?
There is a form where all questions must be submitted prior to the Q&A call that will be held via Google Meet. The questions will be answered in the order they were received.
If it takes longer than an hour to answer all the submissions, then the call will go longer; if there is time left over during the Q&A calls, we can use the remaining time for a "hands raised" approach where off-the-cuff questions may be addressed.
If the Q&A calls go consistently long, we'll consider up-ing them to 2x month. All Q&A calls are recorded and a replay will be provided with time-stamps so you can easily triage through the questions to revisit your specific answer or see other people's questions that may be of interest or apply to you.
HOW LONG DO I HAVE TO STAY SIGNED UP?
You're the boss, apple sauce, and that means you don't HAVE to do anything. Your payment is month-to-month and you can come and go as you please.
HOW DOES PAYMENT WORK?
You sign up for $19 and you'll receive an email granting you access to all of the membership's contents.
Then, you'll continue paying $19 every month in order to have continued access to the membership's contents as well as the Q&A calls, the guest speaker and review session, as well as any new materials that are added to the membership on a regular basis.
THIS IS SUPER-LOW-COST... SO WHAT'S THE CATCH?
There's no catch. If you want to track your results and be intentional with your marketing, I want to make that accessible to anyone who wants to do it or who wants their team to have the resources they need to do it.
This membership doesn't require a huge time-investment for me to update and maintain, so I think it should also be a low-cost investment for you, even if the value being delivered by the contents of membership is sky-high.
IF IT'S NOT FOR ME, DO I GET A REFUND?
If you're in doubt as to whether this is or isn't for you, watch the video on this page to sneak peek what's inside. Despite the huge value that is delivered in the membership, we established in the last question that it doesn't have the price tag to match. There is no commitment or payment plan you're going to be held to... which means, long story long: nope, no refunds.
If it's not for you, you can simply unsubscribe at any time - no harm, no foul and you won't even hurt my feelings. I'm glad for anyone who gets what they need from this membership, to whatever degree that is for them.
AND WHAT IF IT TOTALLY IS FOR ME... CAN I GET AN ANNUAL SUBSCRIPTION AT A DISCOUNT?
Once the membership gets its footing, the occassional flash sale will be made where you can buy into an annual subscription to the membership (and no worries because it'll be just like Prime Days and I'll give you plenty of notice that it's coming!)
CAN I JUST SIGN UP FOR ONE PART OF THE MEMBERSHIP, LIKE IF I JUST WANT THE PRIVATE PODCAST FEED OR IF I JUST WANT THE QUARTERLY REVIEW SESSIONS?
Just because there's a lot here doesn't mean you have to or even that you should use it all.
Everything included in the membership comes packaged at one low price point, and I encourage you to use what works for you and leave what doesn't, knowing that everything is there for you if and when you change your mind.
If you think of the cost for something like a Patreon subscription or what you would pay to attend a live planning session, you'll find that the membership fee more than delivers its value, even if you only intend to take advantage of one aspect of it.
I FORGOT MY PASSWORD OR WHERE TO LOGIN... HELP?
Click the green button at the top navigation bar to access your student portal. If you forgot your password or if your password isn't working, select the FORGOT PASSWORD? link at the bottom of the sign-up area and new login information will be emailed to you.
THESE FREQUENTLY ASKED QUESTIONS DIDN'T ANSWER MINE... NOW WHAT?
In that case, I bet it's a pretty good one and I'd love to hear it: email me at hiya at lanielamarre dot com with the subject line MEMBERSHIP QUESTION and either myself or someone on my team will get back to you ASAP.
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P.S. I like what you're doing with your hair. It's wild and here for it.